Myths in Fashion: When Lying Finally Becomes Trendy

Let's not kid ourselves, my friend, originality is something only creative geniuses can master. And when it comes to style, we don't just follow the trend, no, no! We do much better than that at Augustin Création! We create it! Don't believe us?

Fashion and myths

A return to the sources of myths:

Since the sun rises in the east and sets in the west, history and myths have played a vital role in the development of cultures around the world. Through stories of gods, heroes, extraordinary creatures, and unverifiable truths ( let's get over it now, no one has seen with their own eyes the billions of years that precede us ) , values, fears, aspirations, and even profound symbols have emerged at the heart of our civilizations, becoming a source of inspiration for creators .

By appropriating them (as if someone really wanted to have the head of Medusa in their kitchen or to see Napoleon, sword in hand, springing from their bowl, but hey, why not) , fashion has not only adorned clothes with symbols , it has built a story into them, given them meaning and infused them with depth ( Would you like another cup of tea, no? ).

The Power of Storytelling

The art of turning a lie into a fascinating experience:

Today's consumers are no longer looking for a simple product (even toilet paper for a silky stripe has finally succumbed...Rest in peace my friend) , they want above all to live an extraordinary experience, an emotional connection with their future acquisition and this is where the power of storytelling comes into play.

By creating a compelling story that would make the greatest screenwriters on the planet pale, salespeople and marketers (this cannot be considered a hostile attack, let's relax, ladies and gentlemen) seek to establish a unique connection, to create an urgent need between the potential buyer and the object. This is how a simple merguez sausage basking on a barbecue grill will end up becoming everyone's desire (By the way, don't forget the invitation to the couscous party!)

When lying becomes fashionable

Myths, an inexhaustible source of inspiration:

This era where we try to standardize everything, to make everything fit into boxes (It's so much more fun to set a standard for the standard so that it is standardized, otherwise we would be so bored!!) threatens creativity and originality in its foundations . Meanwhile, the single thought continues to hammer home its truth daily (Aren't we good at the Care Bears?) and to spread, drop by drop, its vision of a soulless world.

Yet, like a tree hidden in the middle of the forest, a band of fascinating beings continues to tirelessly fuel an inexhaustible source of inspiration and a colorful explosion of creativity. Who are we talking about? The most legendary storytellers: the Mythos!

Carry the myth at all costs

When clothing becomes a message:

Truth remains a matter of perspective above all. Its malleability sometimes makes it difficult to grasp, but in the end, we quickly realize that it belongs to each individual. Understanding this, a creative person decided to allow open-minded people full of irony (watch your ankles, though) to appropriate a myth and don a costume, that of an official myth.

And now that the cards have changed hands (Full house, kids!! Don't you have the reference?), the kings of beautiful stories and the masters of fiction have nothing left to do but carry the message with style and audacity: "The truth is a lie" .

Conclusion

Myths, a timeless story

The rise of mythos in fashion will be much more than a passing trend. It will become, over time, an uncontested movement, a deep need to display one's authenticity and to shout one's truth loud and clear to the world (Lie? Truth? We have the right to dream.) But in the meantime, wearing such a symbolic garment will offer everyone the chance to appropriate a little piece of legends and myths. This is undoubtedly what will make the trend so powerful and lasting , because deep down, we are all a little bit of mythos.

Signed: A myth